Word: mikes
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Dates: during 1950-1959
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Finally, the sweating president of one of the largest studios in the country stepped to the mike and tried to read a speech "written by my boys," (Skouras cannot write English), gave up and asked Miss Emerson that, if movies are so bad, why had she criticized Hollywood for not letting TV show new pictures? At this point, Miss Emerson kissed her "old friend," and Skouras proclaimed, "in these hollow (sic) halls," that movies are better than ever. It seems that he had made up the slogan...
With their hotel profits, they bought a tobacco shop and later a candy store. When a wartime edict ordered all stores but drugstores to close after 6 p.m. each day, Ike and Mike quickly added drugs to their line-and found to their surprise that they would sell. When the cigarette tax was boosted a penny a pack, they put out a sign: "Katz pays...
...jobber to buy as cheaply as possible from manufacturers. Said Ike to one competitor: "If you want to put us out of business, go ahead and try. Goodbye." By 1929 the two Katz stores were grossing $5,000,000 a year. By 1930 the Katzes were famous enough for Mike to be kidnaped by mobsters and held for $100,000 ransom (Ike paid...
...Dollar Bonanza. During the depression, the brothers started "million-dollar sales" to sell $1,000,000 worth of goods a month (they always did), handed out coupons according to purchases. Then "no money" auctions were held, where customers used the coupons to buy. As they opened stores, Ike and Mike added post offices (with free wrapping services), an optical department, shoeshine booths and lunch counters. They drive their sales help so ruthlessly that employee relations are bad. But to keep the customers happy, each year the Katzes underwrite a free concert of the Kansas City Philharmonic. Their new plan: free...
...Katz brothers now leave much of the retailing details to Ike's son Earl, 43. Nevertheless, says Mike, now 64: "When I'm going out of a store, I can generally count on seeing Ike on his way in." Currently expanding into suburban areas, the Katz brothers have a slogan ready for their new stores: "Buyways off Highways." But Ike, now 72, will never drop his favorite motto for retailing success: "Give 'em a free ride...