Word: mikes
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Dates: during 1950-1959
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...figures in full-page ads; Madison Avenue may study them in a grey flannel funk. But for the average televiewer, ratings remain a mathematical mystery. Do they really tell whether one show is better than another? Or more popular? Or both? The answer, said Oklahoma's Democratic Senator Mike Monroney last week, is that the ratings add up to a statistical tyranny that fleeces the public of quality shows...
...faltering Des Moines Register & Leader. After World War I, when the Midwest wanted no truck with foreign alliances, the elder Cowles backed the League of Nations, argued that Iowa's crop surpluses meant that the state would inevitably be entangled with nations abroad. John and Gardner ("Mike") Cowles expanded to new monopoly in Minneapolis during the early '40s, effectively ran the family enterprise for a decade before their father died at 85 in 1946. Today John publishes Minneapolis' morning Tribune and afternoon Star; Mike keeps an eye on the Des Moines morning Register and afternoon Tribune from...
...Choral Voice. While their words spread out across their world, John, 59, and Mike Cowles, 55, hold two or three half-hour phone calls a week, brief each other on their sessions with distinguished friends. They seldom need to coordinate editorial viewpoints. John may be closer to the famous-Nehru, Eden, Eisenhower -and Mike may lead a more spectacular private life: his present wife is his fourth; his third was tempestuous Fleur Cowles, editor of the avant-gaudy monthly Flair, which failed after twelve issues in 1951. But with identical backgrounds (Exeter, Harvard, Des Moines city rooms), the two brothers...
...more, top Cowlesmen think so much like their bosses that they get little direct supervision. Other than a formal meeting every month or so and occasional spot conferences, John leaves his eleven-man editorial-page staff pretty much alone. Des Moines rarely even bothers to check a stand with Mike. Instead, the staffs in both cities meet to hash out editorials, hear every man's views, try to reach a consensus, nearly always end up speaking in a Cowles tone of voice...
This discursive method of arriving at editorial policy produces editorials that are the height of discursiveness. On many issues, Cowles editorials give sober consideration to a variety of viewpoints-and often end up advocating none. Cracks one rival Iowa editor: "They're like a butterfly in heat." Mike Cowles thinks that other papers are doing the fluttering: on foreign policy, he says, "most papers in this country have become eunuchs...