Word: mikoyan
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Dates: during 1940-1949
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Needed: Good Beer. Mikoyan is the U.S.S.R.'s prime businessman, with a finger in all the pies. Usually brushed off in the U.S. as "foreign trade chief," he was also, until last week, supervisor of all Soviet domestic commerce, director of consumer-goods production, director of the production of food, supervisor of the ministries of ferrous and non-ferrous metallurgy. And, in addition, he has been one of the few people with whom Stalin liked to pass his hours of relaxation...
...trim-looking little Armenian, Mikoyan is an exception to the run of humorless Bolsheviks. He is happy-go-lucky, and he can tell a story. He likes to hum a tune, dance, drink. (He promised the Soviet people he would produce a good beer...
...Stalin's first assignments from Lenin was to weld together the bickering nationalities of the Caucasus, and it was then that Mikoyan became his henchman. In this stubborn problem, Mikoyan demonstrated that he could be politic, patient, persuasive and in a pinch-like all Bolsheviks-utterly merciless...
...Slaughter. Mikoyan was born in 1895, and is who's-who'd in the approved Soviet manner as the son of a worker. Like Stalin he once studied for the priesthood. He graduated in 1915 from the Armenian Religious Seminary (Nestorian Catholic) at Tiflis, switched the same year to the Bolshevik Party...
...Mikoyan studied U.S. meatpacking processes in Chicago. He returned home to set up the huge Mikoyan packinghouse in Moscow and to teach the Russians how to eat cornflakes, drink canned fruit juices. He said then: "We do not need to copy Americans, but we can learn much from their advertising methods...