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...Politburo sits a jaunty little Armenian who dreams (almost heretically) of a U.S.S.R. clattering with the newest U.S.-style consumer gadgets. He is Anastas Mikoyan, an Old Bolshevik and, like most Armenians, a born salesman. In 1936 he visited the U.S. and was bowled over by its beehive trade in consumer goods, sparked by innovation, advertising, packaging. Back home he planned a great advertising crusade to teach the people to want and use new products. "We should not surrender before the old custom of living on borsch and mush," he said. He even tried his hand at writing a slogan...

Author: /time Magazine | Title: RUSSIA: The Kremlin's Huckster | 4/10/1950 | See Source »

This seemed to repeat the invitation to another conference, and another deal, which the Moscow press extended to the West last month (TIME, Feb. 27). Police Boss Beria and two others of the Politburo's hierarchs, Deputy Premiers Anastas Mikoyan and Andrei Andreev,* echoed Malenkov's bid. They were followed next day by Molotov, who first held out the olive branch, then knouted the West for "blackmail . . . with the so-called hydrogen atomic bomb, which does not exist in fact." He wound up by promising that a new world war would "sweep away imperialism from the world." Much...

Author: /time Magazine | Title: RUSSIA: Number 2 1/2 | 3/20/1950 | See Source »

...Anastas Mikoyan, once a Nestorian Catholic seminarian, a Politburo member since 1935. He controls Russia's foreign and domestic trade...

Author: /time Magazine | Title: International: WE HAVE BEEN NAUGHT, WE SHALL BE ALL | 1/9/1950 | See Source »

...ceremony, before Dimitrov's body was sent to Sofia last week, Pravda wrote: ". . . 23 hours 20 minutes: J. V. Stalin enters the hall. With him, placing themselves in a guard of honor, are Comrades G. M. Malenkov, L. P. Beria, K. E. Voroshilov, L. M. Kaganovich, A. I. Mikoyan, N. M. Shvernik, N. A. Bulganin...

Author: /time Magazine | Title: COMMUNISTS: A Semi-Permanent Thing | 7/18/1949 | See Source »

...Mikoyan...

Author: /time Magazine | Title: The President and Politics | 7/4/1949 | See Source »

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