Word: milan
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Dates: during 2000-2009
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Brioni, headquartered on the Via Gesù in the heart of Milan's shopping district, was founded in Rome in 1945 by tailor Nazareno Fonticoli and his entrepreneurial Roman partner, Gaetano Savini. Fonticoli had been trained in the Abruzzo school of tailoring, which blends cutting and stitching techniques borrowed from Savile Row with softer, Mediterranean-inspired lines. The pair's Sartoria Brioni on the Via Barberini was named after the Croatian islands of Brijuni, a glamorous golf and polo getaway favored by Italian aristocrats in the 1920s...
Although the bespoke service (the term comes from the English tradition of setting aside a client's fabric, which was said to be "spoken for") is limited to Rome and Milan and accounts for only 3% of Brioni's sales, Angeloni says it's what differentiates the brand from others. Today most of the company's business is in off-the-rack suits, priced from $2,600 and available in the same quality fabrics and with the same buttons used for the bespoke versions. A quarter of the company's 1,600 employees worldwide are trained tailors. About...
WHAT IS IT WITH all that luggage marching down fashion runways? Last season Miuccia Prada loaded down her waiflike models with rolling suitcases. And at the recent menswear shows in Milan, Valentino outfitted a jet-set couple with their own airport trolley, right, complete with a signature red set (clearly he doesn't intend for this pair to stop at baggage claim). "Luggage is the obvious next step after handbags," says Robert Burke, former fashion director of Bergdorf Goodman. "It makes a lot of money for the designers, and it can stay on the floor for a year, whereas...
...MILAN Milanese enjoy trendy fashion, but they keep their makeup clean, which is why Giorgio Armani's Eye Mania eye shadow ($55) sells out at La Rinascente...
...clubhouse. This spring MiMa?an abbreviation of Milano-Manhattan?will begin service between those two cities. Partly owned by Alitalia, MiMa will screen passengers for chic quotient as well as weapons, enrolling those who pass as "members." The $4,000 fare will include sleek transport to and from Milan's Linate Airport and concierge service in both cities...