Word: milan
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...Italian couture. His brown and white "head to toe" line featuring chain-printed silks was the hit of Rome's recent spring and summer collections. Though he has a staff of nearly 200 at his headquarters on Via Gregoriana, he has just opened a second salon in Milan to keep up with orders...
...slump, the Italian economy expanded last year (growth rate: 5.3%) with less inflation than it has had in years. The auto industry produced a record 1,366,000 cars; steel production increased by 8% while most European steelmakers were in decline. One danger is spending by local governments. Milan is the only major city with a balanced budget; in the Sicilian city of Messina (pop. 262,000), budgeted expenses exceeded revenues by a staggering...
...Milan-based, Progetti capitalizes on speed, sharp figuring and salesmanship. The company snatched a deal for a $51 million, 500-mi. Syrian pipeline away from a British firm by offering to install it in half the time at lower cost. Beating out eleven international companies for a $32 million Madras, India, refinery contract, Progetti agreed to complete the 2½ million-ton plant in two years. The company has also pushed into the European market with a $4,000,000 pipeline in France, a $2,500,000 undersea line in Spain and a $3,000,000 factory job in West...
...banker and real estate operator who grew rich in Milan's postwar boom, Zingone will ultimately pour $40 million into the venture. Zingonia began three years ago when he bought a cluster of five hamlets, two of which were conveniently classified as "depressed areas." There he is setting up prefabricated factories and warehouses for sale to firms attracted by the benefits given to depressed areas: ten-year freedom from taxes, plus cheap 5% government loans. So far 112 firms, German, Dutch and Swiss as well as Italian, have begun turning out products ranging from ceramics to motorcycles...
...sector, Zingonia offers $7,000 apartments and $30,000 two-story villas. The area is separated from the industrial sector by a park, civic center, soccer stadiums, swimming pools and tennis courts. Zingone has already almost recouped some $10 million he invested in a smaller community ("Quartiere Zingone") outside Milan that houses 8,700 people, and has attracted such U.S. firms as Pfizer and International Harvester. He expects to get his $40 million back from Zingonia-with a handsome profit-by 1974, when he turns its municipal buildings and 45 miles of public roads over...