Word: milan
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...where many of South Africa's premium sales were made the price was already down to $36.90 an ounce off more than $1.50 in a month and below the level where South Africa can make its premium sales pay. In France the price had tumbled to $38.25. In Milan and Hong Kong the story was the same. All over the world, said Manhattan's Franz Pick, publisher of a high-priced ($20 a month) report on world currencies, hundreds of small gold dealers were going out of business because of falling prices...
...skillfully drove through downtown Milan's maze of narrow streets, he explained: "I have a position of responsibility. Now you will see, everywhere we go today the people will not call me just 'Pretti' or 'Come here, Pretti.' Instead, they will say 'Signor Pretti,' for I am the representative of Coca-Cola." At his first stop, on the Via Santa Marta, Signor Pretti made a few cheerful remarks, straightened a Coke sign on the wall and departed. At the Zi' Cori, a tiny refreshment room, Pretti wiped the dust from...
Signor Pretti. To see how the point was sinking in, a TIME correspondent last week accompanied a Coke salesman on his round of Milan. A few minutes before 8, dark, heavy-set Giovanni Pretti, 30, had put on his tan & red uniform and cast a last look into the mirror from which signs asked him: "Hair Combed? Shaved? Uniform Clean and Neat? Shoes Shined? Friendly Smile?" He lovingly polished his brand-new Bianchi truck (one of 62 now covering Milan) and climbed into his seat...
...strong a word for Broadway; The Consul was billed as a "musical drama"). Decca Records was recording it with the original cast, and Hollywood was shouting offers, none of which seemed to be of much interest to 38-year-old Composer Menotti. What pleased him considerably more was that Milan's La Scala, which snooted his first five operas, had asked permission to produce The Consul in Italian late this year. Menotti felt hopeful that his acceptance by La Scala, at long last, might even persuade his family back in Italy that he amounted to something. Wails Menotti...
...Promise Me?" By the time he was 16, Gian-Carlo had composed two operas and finished five years of ginnasio and a year and a half of liceo in Milan-"the usual European classical education, a great bore." Far from a bore for him were the family's jaunts to their box at La Scala to hear Toscanini conduct opera...