Word: milan
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American influences, borne by the G.I.'s, have permeated the whole of Italy. The Rome police force travels about in a fleet of jeeps; chewing gum is in fashion; there is a coke stand on the roof of the cathedral in Milan. Coke even has a local competitor, a watery ersatz called "Presidento Cola," which comes in conical bottles...
Rome's opera lovers, reviewing progress since the war, and eyeing their arch operatic enemies in Milan, were delighted. Said one: "We are at least improving artistically while La Scala is living largely on its reputation...
...this red raging was due to what the Coca-Cola company calls "our own individual EGA." By last week its Coke selling campaign had proved so successful that five bottling plants were clanking away in Milan, Leghorn, Venice and Rome. Several hundred thousand bottles were sold daily, and the Communists rightly feared it was another victory for U.S. free enterprise. Complained one Red: "Yesterday I went into my favorite wineshop and found three people there. All were drinking Coca-Cola. The humiliation...
...been ceremoniously saluted at home as an artist by Cartoonist Strube started out to paint. Four cars followed with newsmen and photographers. Churchill fled by motorboat and retired to his 15-room suite in the Grand Hotel. Next day he made amends by posing for bathing-suit photographs. (Observed Milan's weekly Oggi: "Churchill has very thin ankles, absolutely disproportionate to his weight . . . Nobody can say Churchill in a bathing suit is very attractive . . .") Then he made arrangements to go on a painting trip in a motorboat. It banged into a pier, had to be repaired before...
...proudest troops of Italy. The Bersaglieri wear plumes of cock feathers in their caps, run instead of march, and in Trastevere, which always had its own regiment, have been a tradition for almost 100 years. Since World War II, however, Trastevere's regiment had been quartered in Milan. With the opening of this year's feast, the first units of the old Trastevere Bersagliere regiment came home, ran heroically through the twisting streets blowing bugles while exuberant Trasteverini welcomed them with flowers, Frascati and frenzied cheers...