Word: mild
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Dates: during 1960-1969
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...fight against inflation, the Nixon Administration pledged not to copy Lyndon Johnson's controversial "jawbone" tactics. There has been considerable jawboning, but it is different from Johnson's. Johnson's jawboning involved White House pressure on specific industries against specific price increases. Nixon is substituting mild admonitions to business and labor en masse. Last month he wrote to 2,200 business and labor leaders, urging them to hold the line on wage and price increases. Last week he followed up by inviting 3,000 corporate leaders to the cavernous ballroom of Washington's Sheraton-Park Hotel...
...Whiplash Willie in the recent Fortune Cookie is Wilder's most terrifying caricature of humanity. Matthau, constantly shifting his eyes trying to locate the quickest buck, fails to say one generous thing during the entire picture. The cruelties of this character, as you might expect, contrast sharply with the mild evils of Wilder's first American feature, The Major and the Minor (1942), where the plot's major deception is Ginger Rogers' cheating of a railroad company out of $15. (In The Fortune Cookie Matthau tries to cheat an insurance company out of a million...
...businessman who did not raise prices saw his earnings drop. The consumer who borrowed for a spending spree is paying off his debt in cheapened dollars; the consumer who saved instead is holding dollars that have depreciated. Today most economists believe that inflationary expectations can be conquered by a mild downturn in business. At a time of no growth, they argue, businessmen who hiked prices would lose markets. Complaints from customers annoyed by past increases last week caused Bethlehem Steel and Armco Steel to cut prices on some important products...
...began returning to Europe; by 1410 they had completely abandoned Greenland. For years historians have debated the cause of the mysterious demise. Were the Vikings driven out by hostile natives? Did excessive inbreeding cause genetic deterioration of the tough Norse stock? Now scientists have suggested a simpler explanation: the mild weather that the Vikings originally encountered in Greenland gradually changed and became too harsh even for their hardy tastes...
Clever Compromises. Nixon hardly knew Shultz when he appointed him Secretary of Labor. The President was impressed by a pre-election task-force report on manpower that Shultz had written and by the enthusiastic recommendations of his closest economic advisers, Arthur Burns and Paul McCracken. Mild-mannered and professorial, the new Secretary seemed at first to be another unremarkable technician in a Cabinet noted for its blandness. His speeches still resemble a lecture in Business Administration...