Word: mildered
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Dates: during 1950-1959
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...past several days we have been listening to a man whose words echo the idealism of a milder world where, if anything, people believed that they could solve their problems if they were reasonable, patient, and candid...
Hammerhead. Trouble is that bourbon faces sharp competition in the battle of straight whiskies against blends, which took over the wartime market. Drinkers acquired a preference for the milder blends against the headhammering effect of 100-proof straight bourbon. To recoup, ; distillers have been lightening bourbon toward the minimum allowable 80 proof, which also cuts the excise tax and lowers retail prices. Such leading brands as Schenley's I.W. Harper, National Distillers' Old Crow and Old Grand-Dad, now come in 86 proof, one reason for the rise of straight whiskies from 9% of the total market...
Whiskey Americain. Rosenstiel is not only betting on lighter, milder bourbon to take 50% of the U.S. market for domestic whisky this year, but hopes to sell it heavily abroad where bourbon is more foreign than vodka is to Americans. Musing over possible results, the trade magazine Advertising Age printed an imaginary dialogue in a Paris bistro...
...routines and yelling at the piano player. Perhaps for this reason, on his opening show, he was little more than a carpenter's assistant to the wild house wrecker he once was. His one-minute exchange with Guest Bob Hope was mildly funny, his opening monologue even milder, and his dance routine was just routine. Many viewers will be happy that he is trying to get his laughs standing up instead of falling down, but even those who welcome the lack of tumult may ask for a little more to shout about. "It isn't a new Berle...
...decision would invalidate the President's approval of tariff boosts for spring clothespins and clover seed-both milder increases than those suggested by the Tariff Commission. It would also overturn the imposition of import quotas on lead and zinc (TIME...