Word: mildly
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Dates: during 1950-1959
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Says WGBH's mild-mannered General Manager Parker Wheatley: "We are doing what commercial TV does not do. We don't insult people's intelligence and we don't scream at them. We try to govern ourselves by our three Rs: respect for the viewer, respect for the performer, and respect for the material itself...
...mayoral campaign, few citizens have been able to ignore the heat. Pooley's evening Herald has campaigned splenetically for a Juan Smith slate ("The People's Ticket") headed by the county clerk, a third-generation El Pasoan of Mexican extraction named Raymond Telles. The usually mild-mannered morning Times fought a spirited battle to re-elect Mayor Tom Rogers and his board of aldermen. When the Times boasted that its candidate had trimmed the budget, Ed Pooley, a onetime bank clerk, promptly crowed that "the little bitsy budget cut" entailed a saving of exactly "755/1 ,000ths...
...shows as the Noah Websters and Fowlers of the age. Writes he: "They employ certain mandatory words and phrases, now becoming part of our general vocabulary: but seriously to indicate that what follows is to be duller than what has preceded; definitely for yes; great or wunnerful to express mild approval, or often merely to show that the M.C. has heard and noted a statement by the interviewee; he's so right; I've got news for yuh; that's for me." While quiz shows are "cultural"' in content, the tone set by the M.C. strikes...
Next, Eliot provided a mild surprise by shutting out Kirkland, 2-0. The Deacons, generally conceded to be in third place, were heavy pre-game favorites but Eliot dominated the game from the opening minutes...
Greg Stone provided a mild surprise in the dive by edging teammate Frank Gorman. Gorman has generally been the more effective of the two in the past in this event. The varsity will be counting heavily on its divers in the Yale meet on Saturday...