Word: milk
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Dates: during 1960-1969
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...completed in a frenzied, three-month drive that sent thousands of farmers fleeing to the West and damaged even further East Germany's limping food production. Today no East German goes hungry, but his grocery supplies are at best erratic. Although formal rationing was finally abandoned in 1958, milk is in such short supply that it no longer is readily available; butter is distributed at the rate of a half-pound per person every ten days; beef is a rare luxury. To push a substitute. Ulbricht's regime in 1959 introduced "pony bars," restaurants that sell nothing...
...playing in the yard fell and broke his arm; his mother rushed him not to a doctor but to a kuesero, a bonesetter with no formal training. A wife, seeing her tuberculous husband racked by coughing and wasting away, called in a curandero (healer), who prescribed donkey milk. A wife who had fallen into a deep, psychotic depression was made to lie on a dirt floor while the curandero outlined her body with a knife; then she drank the mud made with dirt collected from the knife. A child with bone cancer was sentenced to early death because his parents...
...women may relax over beverages such as Top o' the Mornin' Punch (5 cups pineapple juice, 1 cup lemon juice, 3 cups water, 1 qt. ginger ale and 3 pts. lime sherbet), or the Pick-Me-Up (6 tbs. of chocolate syrup, 2 eggs. 2 cups fresh milk, serve in a frosted glass...
Last week, stepping in to umpire Mantle's off-diamond performance, the Federal Trade Commission coldly advised the Yankee slugger to stop endorsing one product he admittedly does not consume: the milk marketed by Mid-West Creamery Co., Inc. of Ponca City, Okla.-which got the rights to Mantle's name from a dairy association that has him under contract. Well aware of the dangers of arguing with the ump, Oklahoma-born Mantle promptly agreed...
...snatching away Mantle's milk money, the FTC took a line that could put a painful crimp in the $500 million-a-year business of testimonial advertising. Does Arthur Godfrey really use Sucaryl? Does Comedian Tom Poston actually sip Heublein martinis? Is it a fact that New York Giants' Quarterback Charley Conerly deodorizes himself with Trig? If the FTC vigorously enforces its policy, an eager world may yet learn the answers to all these questions and more...