Word: milke
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Dates: during 2000-2009
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...would sound like a joke if everyone weren't so up in arms about it. Taking a stand against chocolate milk? It's like canceling Christmas. What could possibly be wrong with something that brings children such...
...according to some nutrition experts and school districts that are removing the brown liquid from lunchrooms. One 8-oz. serving of reduced-fat chocolate milk has nearly as many calories and sugar as a 12-oz. can of Coke. Encouraging students to regularly consume the drink, they say, is contributing to an already worrying childhood obesity crisis. (Read a brief history of school lunches...
...chocolate milk opponents lobby state and federal officials, the dairy industry has responded with an estimated $1 million campaign dubbed "Raise Your Hand for Chocolate Milk." Launched in early November, the YouTube-intensive strategy is designed to highlight the drink's health benefits (vitamin D, calcium, potassium) and to counter the critics who have pegged it as nothing more than a sugar-laden snack drink...
...While milk has been the keystone of America's school lunches since the federally subsidized program was established in 1946, the role of chocolate (and other flavored) milk has become a focus of late following a 2006 rule that required schools to establish comprehensive "wellness programs." Public school districts in Berkeley, Calif., and Boulder, Colo. - two of America's more progressive towns - have removed the drink from their list of daily offerings, opting for low-fat, organic white milk instead. That's a perfect way to force kids to shun milk completely, says the dairy industry...
...Flavored milk really fits two needs," says Ann Marie Krautheim, senior vice president of nutrition affairs for the National Dairy Council. "It meets kids' taste preferences, and it provides the nutrition that they don't get elsewhere...