Word: milked
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Dates: during 1930-1939
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...economics of milk is a problem that has gone so long unsolved that many people doubt whether it can ever be solved. FORTUNE recently set its staff to the job of examining this unpromising problem and this week in its November issue comes to the conclusion that there is a solution, in fact that there is no good reason why farmers should get as little as 3? a quart for milk, or the public should have...
...price of milk is set by the cost of home delivery. If home delivery were eliminated milk could be retailed in stores at 2? to 4? less than at present. Milk at 9? or 10? a quart would be possible, and at this price consumption would increase, much to farmers' profit, for the dairies pay most for milk that is sold in fluid form (i.e., not manufactured into butter, cheese, etc.). FORTUNE explains the conspiracy of circumstances which has prevented this simple solution, has continued to keep the price of fluid milk at uneconomic levels...
...distributors, National Dairy Products and Borden, whose subsidiaries distribute milk in most big cities, find it to their advantage to preserve home milk delivery. Their milk wagon routes give them a relatively closed market, and there is more competition in store sales. Actually the distributors make more money on cheese, butter, etc., so they have no special interest in pushing the sale of bottled milk...
...Milk Wagon Drivers' Union has resisted all attempts to cut grocery store prices below home delivery prices. Reason: drivers want to keep their jobs at good wages (in New York City they average $45 to $50 weekly...
Sharpest possible contrast to loud, big boned Mr. Fish is Virginia's quiet, studious Clifton Alexander Woodrum. If a composite of typical U. S. businessmen could be assembled and varnished, he might look like Mr. Woodrum. The gentleman from Roanoke is milk-mild about everything but the public debt; only New Deal extravagance burns...