Word: milked
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Dates: during 1930-1939
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...your complexion bear his closest scrutiny?" the State of New York inquired of its young women in newspaper advertisements last week. An amorous young pair were pictured ogling nose to nose. "MILK FOR A GLAMOROUS COMPLEXION," cried the State of New York. "Each glass of milk you drink is a calcium treatment. . . . Look what milk does for a baby's skin...
Besides booming milk as an aid to sexual success, the State of New York has also pointed out its virtues as a strength-giver. "[It] was a fight against odds," Pugilist James J. Braddock was represented as declaring of his lackpenny preparation for winning the heavyweight championship. "But when it came to milk . . . well, we gave up a lot of things but never milk. I don't think I ever could have gotten in shape without it." Other witnesses to milk's athletic potency: Babe Ruth, Jack Dempsey, Grantland Rice...
...REDUCE WITH MILK," the State of New York has advertised. "If you want to lose weight pleasantly and scientifically, we'll gladly send you the Hollywood booklet: 'The Milky Way.' Diets of Movie Stars." Reduction testimonials are offered by Heather Angel, Marian Marsh, Dorothy...
...hangover sufferers the State of New York suggests: "Milk, the alkalizer, works like a charm. Overindulgence, afternoon fag, any time acid 'products' accumulate in your blood, simply alkalize with milk...
...such caperings pass without comment is Dr. Morris Fishbein, pontifical editor of the Journal of the American Medical Association. "Ridiculous! . . . Untrue!" snorted he in the Journal last week. "Milk is the only article of diet whose function in nature is to serve as food. Certainly the values of milk in protein, in mineral salts and in vitamins are sufficient upon which to base claims as to its usefulness without trying to turn the product into a 'patent medicine...