Word: milked
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Dates: during 2000-2009
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...Baron eventually came up with the more palatable Sipahh. Since launching them in late 2005, he's sold more than 500 million of the plastic straws, which are filled with flavor beads that dissolve when milk is sucked - or sipped - through them. End to end, he boasts, the straws would go twice around the world. But it's not far enough. Baron believes he can more than double his sales by putting beads of bacteria inside the straws...
...targets are Asia and Latin America. York believes China has huge potential thanks to a new version of the straw, which has been downsized to fit onto the side of the small cartons for juice or ultra-heat-treated (UHT) milk produced by global packaging giant Tetra...
...These packs are designed to preserve milk or juice without refrigeration for a year - which means all bacteria in them must be killed. York's pitch is that the new Aussie straw can not only add flavor but put the "good" bacteria back. "Tetra Pak is excited because the straw allows the package to do things it can't do today," he says. "In the next three to five years, we'd like to be selling a billion-plus straws a year...
...month later, Pepsi unveiled plans to invest $1 billion over the next four years to boost production in China as well. "China represents a lot of thirsty individuals," says Jim Gregory, CEO of branding agency CoreBrand. "The opportunity is especially strong when the locally produced products like milk have such terrible quality-control issues. The Chinese will be flocking to American beverage brands for our quality standards alone." They should feel free to choose either one. Find out 10 things to do with your money...
...then there's the gas that powers your car, the government-funded roads you drive on and the air in which you fly. That's where Black comes in. He has just written a book called Living Off the Grid, a practical guide to weaning yourself off the electrical milk of modern life. To Black, the benefits of going gridless aren't just about the environment - though with electricity responsible for about 40% of U.S. carbon emissions, disconnection has real green value. Black sees it more as a way to promote self-sufficiency on a national level - all the more...