Word: milked
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...stake for all three companies, who are cranking up their marketing machines for TV and print ad campaigns later in the year. Disposable razors account for about 70% of the wet-shave market in volume terms, but only 30% of the value. Hence the need to milk more money out of disposable razor users. No one knows if the three-blade gimmick will work, or whether the competition will be as fierce as in the mid-1970s, when Bic first introduced disposables, sparking a huge catch-up effort by Gillette and some bitter lawsuits. But Bruno Bich, Bic's chairman...
...months ago, her father has woken up and turned on the TV in their home in El Paso, Texas, hunting for cartoons for his granddaughter Janelle, 2. "We go through a kind of ritual. We turn on the TV and that keeps her absolutely quiet while I get her milk," says Claude Johnson, with a sparkle in his eye. "So I got up last Sunday to turn on the TV, searching for cartoons, and I saw on Telemundo that Iraq had prisoners of war." The sparkle disappears...
...MILK The soy-based yogurts we tried--Whole Soy and Silk, in plain and vanilla flavors--were chalky, gritty and sour, with a chemical aftertaste. You might go for them, but a typical reaction from one of our testers was "awful...
...GOAT'S MILK Can be hard to find because it's a seasonal product. And we had a tough time locating the plain variety; it's usually flavored with vanilla, maple syrup or fruit. It is lower in fat than cow's-milk or sheep's-milk yogurt--and it tastes like it. Redwood Hill Farm's vanilla-flavored yogurt was the best of the lot: it had a smooth, light texture but was excessively sweet...
...MILK We discovered the old standbys are still best. The low-fat (2%) version of cow's-milk Total was creamy and cheesy, with a strong, Brie-like taste--in general, yummy. We found Dannon's low-fat yogurt pretty good--smooth with a mild, inoffensive taste. But if you don't care about calories or fat, our overall favorite was Brown Cow's Cream Top whole-milk yogurt. It was thick and creamy, with a full, tangy--but not too sharp--flavor. As one tester put it: "perfect...