Word: milkings
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Dates: during 1950-1959
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When he took office, said Benson, the Government owned 37 million lbs. of butter, 7 million lbs. of cheese, 56 million lbs. of dried milk. This supercolossal milk bar had been assembled to help the farmer and the industry maintain prices. But what was the actual effect of the Government program? The dairy industry was losing the public market because of "abnormally high prices" maintained by the Government. Benson cited the decline in butter and the use of competitive substitutes such as margarine and other spreads. In ten years, he pointed out, butter sales per consumer had dropped almost...
...many people still think of milk primarily as baby food. Advertising and sales effort need to be broadened to include all people." As a model of what he meant, the Secretary pointed to "the job that the citrus industry has done in expanding the use of juices," and to the equally vigorous expansion of "soft drinks and other beverages...
...Promotion of sales in such regions as the South, where dairy production is low, and the price of fluid milk almost twice as high as in dairy-rich Minnesota, Wisconsin and adjacent states...
This week comes the climax of the Mahamastakabhisheka. The Jains have prepared a wooden scaffolding around the idol's back and sides. On the last day, hundreds of priests and sanyasis, as they have done for centuries, will mount the scaffolding holding clay pots full of milk and melted butter. To the sound of flutes and drums, they will pour milk and butter over Gomateswara's head. Then, the anointing accomplished, the faithful will scatter back to their homes across the breadth of India, for another 15 years or so, until the next Mahamastakabhisheka...
When Thompson died at 48 (in 1907, of tuberculosis), his sole belongings were "a few old pipes and old pens lying in a tin lid" and a nondescript collection of clippings from the Daily Mail (e.g., "Mikado Airs on Japanese Warship-Amusing Scenes"; "The Milk Peril, What Hinders Reform"). But by then, thanks in good part to Editor Meynell (who lived on until 1948), he stood second only to William Butler Yeats as the foremost lyricist...