Word: milks
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Dates: during 1980-1989
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Americans already drink more soft drinks than any other beverage (in most other countries, milk and coffee are favorites), and we drink more Coke than any other soft drink. Television ads already have us convinced Coke goes with life, rain, farming and smiling. Now they'd have us believe a complete breakfast is comprised of eggs over easy, corn flakes and Coke Classic...
...cereal is made in the shapes of things that taste good with milk--cookies and ice cream cones, for example. Should Coke become the chief breakfast drink, General Mills would have to introduce Blood-Shot-Eye-Bits, with four flavors of marshmallow rotted teeth thrown in Mary Lou Retton might have to dribble Coke on her face for the commercials...
...calorie countdown on Cheerios wouldn't count down quite so far if you added Coke--it would jump from 160 with half a cup of milk to 224 with a can of Classic. But this would present no problem for the weight conscious--Diet Coke could stand in for skim milk...
...National Pork Producers Council is trying to boost consumer interest with former Olympic Figure Skating Champ Peggy Fleming and a $7 million pitch presenting pork as the "other white meat," comparing it favorably with poultry. The National Dairy Board meanwhile is plugging milk, yogurt and cheese for their high content of a vaunted mineral. "Calcium the way nature intended," blare the ads. All-dairy products get to sport a red REAL seal...
...Oregon Health Sciences University in Portland. "It's a major cause of tooth decay." Besides, he adds, sugar is hardly nutritious since it contains "no fiber, vitamins, minerals or proteins. You get only calories." Liebman takes issue with the National Dairy Board's campaign for its emphasis on whole milk and cheeses, despite their being good sources of calcium. Consumers should be urged instead to drink low-fat milk and eat smaller portions of cheese, she says. Indeed, dairy products today are Americans' second highest source of saturated...