Word: milks
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...have turned to certified-organic beef in recent years, but often it is merely feedlot beef that is fed pesticide-free grain. Grass-fed advocates say such beef does not offer the improved fat profile and other benefits of pasture-raised cattle. A fight has erupted recently over whether milk from feedlot cows can legally bear the USDA organic label. "We need to raise animals on species-appropriate diets," says Jo Robinson, founder of Eatwild.com a website that links consumers to some 800 grass-fed-beef ranches...
...Laurentiis and Goin cook for different audiences, but both use butter, oil, cheese and chocolate with profligacy. A signature De Laurentiis dish is a homey chicken Tetrazzini made with heavy cream and whole milk; Goin's book offers a tarte au fromage that contains a pound of ricotta inside an all-butter puff pastry, topped with not only lemon cream but also blueberry compote. There's something nearly carnal about all this full-fat food issuing from the kitchens of these gorgeous, tiny women. On a 2004 episode of Everyday Italian, De Laurentiis made two rich stuffed pastas as well...
Cheap, popular staples--like a grilled-chicken sandwich or a burger--should be harder to locate. Rapp likes to make the customer read through a mouthwatering description of seared ahi tuna before he finds them. "This is akin to the grocery store putting the milk in the back," he says. "You have to walk by all sorts of tempting, high-priced items...
...Milk is always as far from the entrance as possible, so you'll walk past thousands of tempting products. Just about everyone buys at least two impulse items for every item on a shopping list...
...hard to dash into a store and find the milk...