Word: millers
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Dates: during 1970-1979
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...other companies to reassess their marketing strategies, and nearly all the well-known firms to bring out new brands to curry the customers' fickle favor. Small regional brewers can scarcely keep afloat, with the result that sales are increasingly concentrated among the Big Five. Since 1972, Anheuser-Busch, Miller, Jos. Schlitz, Pabst and Coors have increased their combined share of the market from 55.5% to just over 70% last year...
...market has been roiling ever since Philip Morris in 1970 acquired full control of Miller Brewing, a Milwaukee company with a well-known label but stagnant sales. In came a team that knew little about the relative merits of hops and barley but was highly skilled in the arts of advertising, packaging, cost analysis and marketing. John Murphy, who was Philip Morris' chain-smoking, beer-quaffing international executive vice president, was made head of Miller, and he brought to his office the same marketing drive that had made Philip Morris the biggest American tobacco company in Europe, Africa...
Frederick J. Miller Cedar Rapids, Iowa...
...Administration ran into another bit of trouble in Congress last week when the Senate Banking Committee unexpectedly delayed confirmation of G. William Miller, chief of Textron Inc., to succeed Arthur Burns as chairman of the Federal Reserve Board. The reason: to give the committee time to investigate an assertion by Chairman William Proxmire that a Textron subsidiary, Bell Helicopter, made a $2.9 million payment to an Iranian sales agency, Air Taxi, that was secretly owned by General Mohammed Khatemi, the Shah's brother-in-law and commander of the Iranian air force (he died in 1975). Miller denies that...
...that it could gather its most zealous audience ever with the quality soap opera called Upstairs, Downstairs. Many radio stations, meanwhile, have discovered that it is possible to ignore rock and develop sizable audiences with the schmaltz of Barry Manilow or the mellow golden oldies of Tommy Dorsey, Glenn Miller and the like. In the real world, clubs and restaurants are dimming the lights more than ever, and many such spots have provided the stages for the big continuing renaissance of jazz. As Benny Goodman once said, "Jazz is romantic." But these days one might ask: What...