Word: millers
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
While Burnett was still reeling, its $100 million Miller Lite account was also heading for Fallon (which does work for TIME as well) in a stealth campaign launched by Philip Morris CEO Geoffrey Bible, whose company owns Miller. Bible had earlier warned Burnett's Fizdale that he was "lighting a blowtorch" under the agency to get it to create sharper and more youth-oriented ads for the flagging Lite brand. In the meantime, he also asked Fallon to work on Lite, in secrecy. In late December, Miller Brewing CEO Jack MacDonough paid a surprise visit to Fizdale with a Merry...
Among the most widely recognized is Portland's Wieden & Kennedy (1996 billings: $525 million). Its gritty, muscular spots for Nike featuring Tiger Woods and Michael Jordan have helped the athletic-shoe maker uphold its market leadership; other clients include Microsoft, Coca-Cola and Miller Genuine Draft. President Dan Wieden counts acid-dropping Merry Prankster Ken Kesey, author of One Flew over the Cuckoo's Nest, as a friend, which might give some hint as to the agency's creative mind...
...Minneapolis, Fallon McElligott (1996 billings: $355 million) has become one of the hottest agencies in the country. Fallon takes risks most agencies wouldn't dare. The agency grabbed the faltering Miller Lite account from Leo Burnett and created a campaign that outraged many within the industry. Miller Lite's new TV spots viciously attack advertising standbys--machismo, sex, telemarketing--with spots "approved" by "Dick," a faux "creative superstar." Sample: an older couple necking on a couch. The campaign, designed to reach the crucial twentysomething age bracket, has helped lift the brand's supermarket sales 12% since January. Says Scott Donaton...
...poster gal of World War II who inspired America's female foot soldiers to join the work force; in Clarksville, Ind. A factory employee in the 1940s, Monroe literally embodied the character Rosie the Riveter, made famous by the song of the same name and the familiar J. Howard Miller poster. In a subsequent film for war bonds, she symbolized the era's patriotic working women...
...amount of artful literary dishevelment--or profiles of starlets who seemingly hate bras (Rebecca Gayheart, the "Noxzema girl," poses with her sweater unbuttoned in GQ; the Drew Carey Show's Christa Miller poses with her shirt open in Maxim)--can disguise the creeping feminization of men's magazines. This brings up a terrifying specter from decades past that Cooper, for one, is quick to exorcize. "Alan Alda," he says during a discussion of potential cover subjects, "is not a GQ hero." Amen to that...