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...advertisers, it's never easy to sit out the Super Bowl. Sure, the spots are pricey - between $2.5 million and $3 million for this year's game, which will be played on Feb. 7. But the 100 million-strong audience, which includes a slew of people tuning in solely to dissect the commercials, almost guarantees instant brand buzz. No one knows this better than Pepsi, which has produced some memorable Super Bowl spots: a sweltering Cindy Crawford sipping on a Pepsi while a couple of adolescent boys admire the can, Britney Spears gyrating for the camera, those stupid dancing bears...
...Pepsi, and to companies around the world, the days when mass-market media is the sole vehicle to reach an audience are officially over. Instead of pouring millions of dollars into a Super Bowl commercial, Pepsi has started a social-media campaign to promote its "Pepsi Refresh" initiative. Pepsi plans to give away $20 million in grant money to fund projects in six categories: health, arts and culture, food and shelter, the planet, neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to both submit ideas and vote...
...open forum last September, Smith announced that FAS had closed half of its two-year $220 million budgetary gap, noting that the administration would aim to slash another $20 million from the deficit for the fiscal year ending in 2010. But the new figure suggests that the administration has exceeded its expectations...
Last May, Smith projected a $143 million gap over the next two years. But strategic cost-cutting measures, increased revenue, and anonymous donations helped to bring that figure down to $110 million...
...special privileges and, more recently, the Allah issue. The differences are shattering unity in the coalition. Prime Minister Najib, who still enjoys majority Malay support, is on a major charm offensive to steal away the minority Chinese and Indian voters - who together are 35% of the electorate of 13.7 million voters - who supported Anwar in 2008. "Najib is winning the hearts and minds of the people with his campaign," says Pandyan, referring to the "We Are One Malaysia" campaign, which is based on mending the nation's fractured race relations...