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...Summit gave Hardwicke 48 days and $37 million to make Twilight. That's not a lot, especially in retrospect, but nobody knew whether the book's popularity would translate into box-office success. "Sisterhood of the Traveling Pants, that was successful," Hardwicke says, "but it made $30 million with this kind of fan base." That led to some improvising. In the book, the crucial scene between Bella and Edward in the school parking lot happens on a snow day, but snow is expensive. "So the snow became the rain. And then I had to cut the rain out and show...

Author: /time Magazine | Title: It's Twilight in America: The Vampire Saga | 11/23/2009 | See Source »

...turned out, she could have sprung for the snow. Twilight opened at $69 million - the biggest opening ever for a movie directed by a woman...

Author: /time Magazine | Title: It's Twilight in America: The Vampire Saga | 11/23/2009 | See Source »

...Moon Weitz had more money to play with, about $50 million, but in some ways he had a more difficult assignment. Not only did he have to stay true to Meyer's books, but he also had to follow the tone of Hardwicke's Twilight. Up to a point. "I wanted it to look more old-fashioned than the first movie," he says. "Hardwicke's film was very contemporary, very stylish. Very immediate. That was great. But not me. I'm a bit of an old fogy. What I wanted was wide-screen epic...

Author: /time Magazine | Title: It's Twilight in America: The Vampire Saga | 11/23/2009 | See Source »

...already knew that money can buy only comfort, not contentment; happiness correlates much more closely with our causes and connections than with our net worth. Americans may have less money - charitable giving in current dollars dropped for the first time in 20 years in 2008 - but about a million more people volunteered their time to a cause. Which makes me wonder: Is it a coincidence that eight of the 10 happiest states in the country also rank in the top 10 for volunteering...

Author: /time Magazine | Title: Happiness Paradox: Why Are Americans So Cheery? | 11/23/2009 | See Source »

Since July, Tsui's medley of Michael Jackson hits has been viewed more than 2.4 million times - but he hasn't made any money yet from that music video or any of the others he and a classmate have produced. Like many viral sensations, he is suddenly trying to navigate a maze of advertising offers, promotional deals and legal issues in the hopes of making a (typically small) fortune from Internet fame. (Watch Sam Tsui explain his YouTube success...

Author: /time Magazine | Title: YouTube Effect: Making Money from Viral Videos | 11/23/2009 | See Source »

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