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...made three years ago for a no-budget $11,000 - yes, thousand - is the new overnight sensation. Opening two weeks ago at midnight shows in 16 college towns, Oren Peli's haunted-house thriller expanded on Friday to full playdates at 159 venues and scared up a phenomenal $7.1 million. That's $44,475 per screen, making this the highest-ever average for a medium-size release. Paramount Pictures' clever viral media campaign helped, but credit the movie's breakout status to old-fashioned word of mouth and newfangled word of thumb. Twitter strikes again. (See 10 ways Twitter will...
...Couples Retreat, $35.3 million, first weekend 2. Zombieland, $15 million; $47.8 million, second week 3. Cloudy With a Chance of Meatballs, $12 million; $96.2 million, fourth week 4. Toy Story 3-D and Toy Story 2 3-D, $7.7 million; $22.7 million, second week 5. Paranormal Activity, $7.1 million; $8.2 million, third week 6. Surrogates, $4.1 million; $32.6 million, third week 7. The Invention of Lying, $3.4 million; $12.3 million, second week 8. Whip It, $2.8 million; $8.6 million, second week 9. Capitalism: A Love Story, $2.7 million; $9.1 million, third week 10. Fame, $2.6 million; $20 million, third week...
With no new wide-release competition in their respective genres, last week's top three all slipped down just one notch. Zombieland dropped a less-than-expected 39%; the surprise CGI-animation hit Cloudy With a Chance of Meatballs slipped a mere 24% to inch near the $100 million mark; and the 3-D double bill of Pixar favorites Toy Story and Toy Story 2 fell 39%. The weekend should reach a cumulative $100 million. That will leave the box office 8% ahead of last year in revenue and 4% ahead in attendance, making movies...
...their early rep with the smart buddy-comedy Swingers. In the interim, Favreau has become a respected director (Elf, Iron Man) and Vaughn, pretty much, a movie star. Three of the films he has top-lined - Wedding Crashers, The Break-Up and Four Christmases - have taken in about $450 million at the North American box office; and even his 2007 Yuletide flop, the egregious Fred Claus, did $72 million. An actor who gets people to pay to see the bad movies he's in: that's a good definition of a star. The odder thing is that the large, shambling...
...Paranormal Activity's take of $7.1 million on 159 screens in perspective, consider the openings of two other films this weekend. Good Hair, Chris Rock's docu-comedy about Afro-American coiffure, took in $1.1 million at 186 sites; and the inspirational boxing drama From Mexico With Love gleaned a punchless $308,000 at 279 venues. In two showcase openings, the highly praised romantic comedy An Education - whose leading lady, Carey Mulligan, is virtually assured an Oscar nomination for Best Actress - earned a precocious $162,000 at four theaters; and the soccer movie The Damned United played to the equivalent...