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Most houses are going to get an advance letter, questionnaire packets and a little reminder postcard. We think by sending those things out, we're reducing our follow-up costs by about $500 million. In the total picture, this saves money because we don't have to spend it on salaries...

Author: /time Magazine | Title: 10 Questions for Census Chief Robert Groves | 4/5/2010 | See Source »

...flags and chanted "Yes, we can!" in both Spanish and English. President Obama addressed the crowd in a taped video message, but many demonstrators called for him to do more if he is to live up to his campaign promise to overhaul the immigration system. Speaking to the 10.8 million illegal immigrants nationwide and their confederates, Illinois Representative Luis Gutierrez said, "We've been patient long enough...

Author: /time Magazine | Title: The World | 4/5/2010 | See Source »

...increase its representation, so they cleverly arranged that the first Census would also be used to spread around the costs of the Revolution. In 1790, 650 federal marshals on horseback began going house to house. It cost $45,000 and took a year and a half to count 3.9 million people...

Author: /time Magazine | Title: The U.S. Census: Why Our Numbers Matter | 4/5/2010 | See Source »

...course, there would be more money to spread around if it didn't cost so much to count us in the first place: about $15 billion, according to some estimates. That includes $338 million for ads in 28 languages, a Census-sponsored NASCAR entry, hiring Marie Osmond to do outreach on QVC, $2.5 million for a Super Bowl ad and spots on Spanish radio and soap operas and Dora the Explorer. The ads are meant to boost the response rate, since any household that doesn't mail back its form gets visited by a Census worker, another pricey line item...

Author: /time Magazine | Title: The U.S. Census: Why Our Numbers Matter | 4/5/2010 | See Source »

...least McEwan - steeped in scientific inquiry and accustomed to facing hard truths in his fiction - is no climate-change denier. "Here's the good news," Beard tells a business partner who is worried that climate doubters will hurt their business. "The U.N. estimates that already a third of a million people are dying from climate change. Even as we speak, Bangladesh is going down because the oceans are warming and expanding and rising." In other words, says a jovial Beard, "it's a catastrophe. Relax!" It may be the end of the world - but at least the scientists will...

Author: /time Magazine | Title: Ian McEwan Writes The Book on Climate Change | 4/5/2010 | See Source »

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