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...reformatting in 3-D and to secure more venues that could show it in that format. Clash opens Friday on about 1,500 3-D screens and 2,000 2-Ds. Industry analyst Jeff Bock of Exhibitor Relations says Clash might have been expected to earn about $100 million this weekend - if it had secured all the 3-D screens it needed, which Warner Bros. could have done if it had released the film in mid-April, when Alice and Dragon would have run their course, and before the first expected smash of the summer season, Iron...

Author: /time Magazine | Title: The 3-D Pileup: Too Many Movies, Not Enough Screens | 4/2/2010 | See Source »

...other item: Avatar demonstrated that 3-D could bring studios gigantic bundles of cash. For ages, the rule of movie exhibition has been that customers pay the same price for a movie that cost $250 million to make (say, Harry Potter and the Half-Blood Prince) as for one that cost $15,000 (Paranormal Activity). But 3-D changes all that. You can charge audiences the moon to see a 3-D movie, and if you show it, they will come. The extra cost of making a movie in the format, or of jerry-building 3-D effects...

Author: /time Magazine | Title: The 3-D Pileup: Too Many Movies, Not Enough Screens | 4/2/2010 | See Source »

...Avatar was a game changer," says Bock, "but so was Alice in Wonderland. People were expecting it to do $65 [million] to $70 million [its first weekend], but then it goes and does $116 million, which is something almost unseen outside a traditional Hollywood blockbuster. So now that's something that every studio has to consider: How can you find the right window to match that sort of performance? It's a change in paradigm. You not only have to look at your weekend, but you have to look at surrounding weekends, because you need control of the most...

Author: /time Magazine | Title: The 3-D Pileup: Too Many Movies, Not Enough Screens | 4/2/2010 | See Source »

...from the new films they produced and exhibited.) Exhibitors want in on the 3-D bonanza, so they're spending now to reap cash later. In early March, Digital Cinema Implementation Partners, a company owned by the two largest theater chains, Cinemark and AMC, announced it had raised $660 million to finance the conversion of 14,000 North American movie screens to the digital format, including 3-D. The number of converted screens should be up to 5,000 by year...

Author: /time Magazine | Title: The 3-D Pileup: Too Many Movies, Not Enough Screens | 4/2/2010 | See Source »

...Most polls may put the GOP ahead in voter enthusiasm, but that excitement has yet to translate into campaign cash. By the end of February, the National Republican Campaign Committee, which works to elect Republicans to the House, had slightly more than $6 million in the bank, compared with the nearly $20 million held by its Democratic counterpart. The Republican committee in the Senate that finances campaigns had $12.9 million on hand, compared with $14.3 million available to Senate Democrats. And the Republican National Committee trailed the Democratic National Committee, $9.5 million to $10.7 million. The war-chest...

Author: /time Magazine | Title: Why 2010 May Not Be as Dire for the Dems as 1994 | 4/2/2010 | See Source »

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