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...wants the movie to have a long tail. "Our biggest challenge is awareness. Nobody cares about clefts," he says. "Winning the Oscar was luck, but now that we've won it, it's like a Trojan horse. We're going to use the panache to get into 10 million homes." (Read about medical methods of closing cleft lip and palate...
...Computer Associates (whose controversial founder Charles Wang is also a co-founder of Smile Train) to give away copies of its personal-finance software, Simply Money, to try to establish a bulkhead against market leader Intuit's Quicken. The "Free Money" campaign was so successful - garnering something like a million calls in two weeks - that it strained MCI's phone banks, says Mullaney...
...people who order the DVD decide to become donors, it will have a vastly better success rate than most direct-mail programs. "Most charities would be horrified by all of this," he admits. "If you went to most boards and said you wanted to spend a quarter of a million dollars on a documentary that doesn't even mention the name of the charity, they'd be appalled. But this was the best $250,00 any charity ever spent...
During the last meeting of the academic year, the Council narrowly voted 15-13 to begin a 16-month effort to purchase the multi-million dollar 45 Mt. Auburn St. property for use as a student community center...
Harvard researchers have received over $18 million in grant awards from federal government through the American Recovery and Reinvestment Act of 2009 (ARRA) as of the beginning of September. [SEE CORRECTION BELOW...