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...question is, will they keep coming? Last year, advertisers, fans, teams and media spent $4.6 billion on F1's festival of fossil fuel. Six hundred million people around the world watched some part of the season on television. That's why companies such as Korean electronics conglomerate LG Group are prepared to lay out "several hundred million dollars" to have their logo plastered all over F1, says Andrew Barrett, the company's VP of global sponsorship, who recently inked such a deal. "We were looking for as broad a global reach as we could get with one sport, and nothing...
Then there are the scandals, and the last few seasons' have been turbocharged doozies. First, in 2007, McLaren was fined $100 million after an engineer was caught with documents supplied by a rogue Ferrari employee. Then, last September, one of F1's most flamboyant team managers, Renault's Flavio Briatore, was barred from the sport for life after the FIA determined that he had ordered one of his drivers to crash in a 2008 race to help out Renault's other driver - Alonso, in this case. Briatore is still fighting the ban. (In January, a French court overturned...
...wind tunnel, for example, costs close to $40 million to construct, not counting the corps of engineers needed to run it. Average annual team budgets had climbed near $300 million and the biggest teams spent $500 million. Sponsorship and prize money rarely brought in half that. "Very few of the teams could actually make any money," says Caroline Reid, who co-authors Formula Money, the authoritative guide to F1's finances. (See a brief history of Formula...
...Mosley's determination to save the sport from itself that led to last summer's crisis. Frustrated by negotiations that went nowhere, Mosley tried to impose a budget cap of $64 million per team. The teams couldn't figure out which they liked less, the cap or Mosley. "Max has an expression: 'Don't wound if you don't intend to kill,'" says Martin Brundle, a former driver who now commentates on F1 for television and manages drivers. "We've all been on the receiving end of that attitude, and it tended to smother all Max's good work...
...clamps down on runaway costs like wind tunnels and in-season testing. The big teams can still outspend their smaller rivals on, say, computer simulations, but just about everything in F1 is downsizing. It's now possible to field a respectable team, if not a winning one, for $100 million a season. New FIA president, former Ferrari manager Jean Todt, has pledged to bring costs down further...