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...previous high for a March weekend had been the $70.9 million registered by the Spartan muscleman movie 300, while Mel Gibson's The Passion of the Christ had been the all-time opener in the January to March months, with $83.8 million. Even factoring in inflation, Alice is the unchallenged first-quarter queen. It's sixth among the most lucrative openings in movie history, after The Dark Knight, Spider-Man 3, The Twilight Saga: New Moon, Pirates of the Caribbean: Dead Man's Chest and Shrek the Third. Which is to say, Alice had the top non-sequel opening weekend...
...bigger than Avatar, which took in $77 million its first weekend last December. Alice made its big bucks the same way: it took the pill that makes you larger and went wide in 3-D. Of its 3,728 North American venues, 2,063 were on 3D screens, plus another 180 in Imax 3-D. So Alice topped Avatar as the all-time biggest opener in the stereoptic format. "It also shattered Avatar's recently set IMAX record," the industry web site The Wrap reported, "selling out each of the 188 digital 3-D outlets...
That imposing number just about covers Alice's $200 million budget; it's the most expensive new movie since Avatar, and Disney probably spent another $100 million or so to advertise it. The Burton picture is unlikely to come near the $2.5 billion global gross of James Cameron's epic, which become the all-time top grosser in Energizer fashion, by just going and going and going. Alice got so-so reviews from critics, but it achieved a healthy A- rating from Cinemascore's poll of people who'd just seen the movie; and it should hang on through spring...
...rest of the weekend's top 10 was teeming with cops, marshals and soldiers. Brooklyn's Finest, with Don Cheadle, Wesley Snipes, Ethan Hawke and Richard Gere, snagged a better-than-expected $13.5 million for second place, two notches above another Kings County policier, Cop Out. Martin Scorsese's Shelter Island took third place and is nearing the $100 million mark. In other milestones, Sandra Bullock's sports inspirational The Blind Side broke $250 million; Valentine's Day topped $100 million; and Dear John and Percy Jackson hit $75 million. Jeff Bridges' Crazy Heart, the one "indie" drama to reap...
...Avatar, $720.2 million, $2.559 billion 2. Up. $293 million, $723 million 3. Inglourious Basterds, $120.5 million, $313.6 million 4. District 9, $115.6 million, $304.8 million 5. The Blind Side, $250.5 million, $251 million 6. Up in the Air, $83 million, $153.5 million 7. Precious: Based on the Novel Push by Sapphire, $47.4 million. $53.3 million 8. A Serious Man, $9.2 million, $24.2 million 9. The Hurt Locker, $14.7 million, $21.4 million 10. An Education, $12.1 million, $17.1 million...