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...list of Harvard’s 100 most powerful and influential alumni. “Harvard is the prism through which 02138 will view the world,” Kim said. According to the promotional materials for 02138, over half of the university’s alumni are millionaires??a narrow but lucrative market for advertisers. They will also charge subscribers $36 per year. Kim said the new magazine will be an interesting approach to alumni news. “We will deliver compelling profiles, cover important stories, and even break some news,” Kim wrote...

Author: By Casey N. Cep, CRIMSON STAFF WRITER | Title: The Atlantic's Bradley Invests in New Alum Magazine | 12/19/2005 | See Source »

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