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...hacks.) Consider, too, that none of the first seven of the top 10 grossers had traditional stars; but the loser list featured the likes of Jim Carrey, Tom Hanks, Denzel Washington, John Travolta, Johnny Depp and Will Ferrell. The lesson, which Hollywood should have learned by now: $20 million salaries - star wattage - don't always metamorphose into box-office heat...
...Adam Sandler and Jack Black headlined fairly pricey pictures (Funny People, Year One) that went doggo; Sacha Baron Cohen tried to parlay his Borat success with the more acerbic Brüno, and what did the audience do? Pranked him. Ferrell's Land of the Lost cost $100 million to produce, and took in less than half that domestically...
...flop bug bites art-house directors too. Ten years ago Ang Lee spent $15 million to make Crouching Tiger, Hidden Dragon and had a $127 million winner; in 2009 he spent $35 million on Taking Woodstock, which grossed just $7.5 million. Meanwhile, The Hangover - another no-star comedy about drugs and larceny, also costing about $35 million - was the year's top-grossing comedy. The Hangover was out of nowhere; Sandra Bullock was out of the past. After nearly a decade without a solid hit, she starred in The Proposal and The Blind Side. Combined budgets of the two films...
...Movies Have to Be Pringles? That's the gambler's fun of the movie business. Roll the dice once and you get a Paranormal Activity ($15,000 budget, $150 million worldwide gross). And if you've really got the nerve, follow the example of Roland Emmerich, the master of cheesy disaster movies (Independence Day, The Day After Tomorrow). He offered studios a take-it-or-leave-it deal on his world-ending 2012. Some turned it down; Sony bought it, on Emmerich's terms. In less than two months the picture has earned nearly $750 million worldwide, and Emmerich stands...
Since stickK was first launched in January 2008, more than $3 million has been put on the line. But the site relies on the honor system, and with a self-reported 70% success rate among users who pledge money, only $116,000 is scheduled to be paid out in 2009. (For various reasons, disbursements to charities are made in lump sums at the end of the year.) Karlan knows there are cheaters among the site's 50,000 users, and Sisson admits that she is one of them. She says she lied in 2008 about achieving her goal of losing...