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...snowed in the rainforest yesterday, and the 10-ft.tall Smurfs of Avatar took the hit. James Cameron's science-fiction epic earned $73 million on its opening weekend at North American theaters, according to early studio estimates. That was more than the next 50 films combined, but still a bit less than the stratospheric predictions of some industry analysts, who were measuring Avatar against Cameron's last fiction feature, Titanic...
...records that may never be broken, including being the No. 1 box-office attraction for 15 consecutive weeks, from Dec. 1997 to the end of March 1998 - the weekend after it won a record-tying 11 Academy Awards, including Best Picture. The sinking-ship drama finally racked up $600 million stateside, and twice as much abroad, for a $1.8 billion total theatrical take. That made it the all-time top-grossing movie (sixth in real dollars, after Gone With the Wind, Star Wars, The Sound of Music, E.T. and the 1956 The Ten Commandments). But Cameron's last blockbuster...
...Then again, as Groucho might have said, Avatar is better than no tar at all. The happy news for 20th Century Fox, which laid out about $400 million for the movie's production and marketing budgets, is that Avatar mimicked Titanic in pulling in more than twice as much coin abroad ($160 million and counting). Other hopeful auguries: Avatar pulled an A+ rating from CinemaScore's tally of people who had just seen the movie; its score from reviewers in the Metacritic and Rotten Tomatoes samplings is a robust 83%; and it has no serious competition until next March...
...prices. One new romantic comedy in wide release was meant to lure a more mature demographic than Avatar, but attracted almost nobody. Did You Hear About the Morgans?, with Sarah Jessica Parker and Hugh Grant as a married couple on the lam from a killer, cadged a feeble $7 million and immediately entered the Witness Protection program. (Read an interview with Avatar director James Cameron...
...Avatar, $73 million, first weekend 2. The Princess and the Frog, $12.2 million; $44.8 million, fourth week 3. The Blind Side, $10 million; $164.7 million, fifth week 4. Did You Hear About the Morgans, $7 million, first weekend 5. The Twilight Saga: New Moon, $4.4 million; $274.6 million, fifth week 6. Invictus, $4.1 million; $15.8 million, second week 7. Disney's A Christmas Carol, $3.4 million; $130.8 million, seventh week 8. Up in the Air, $3.1 million; $8.1 million, third week 9. Brothers, $2.6 million; $22.1 million third week 10. Old Dogs, $2.3 million; $43.6 million, fourth week...