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...combination of exit-polling, comparison of their movies with others in the same genre, bracketology and tea leaves. In other words, they guess. Sometimes they guess wrong. On the first Sunday of June last year, Warner Bros. announced that its new comedy The Hangover had taken in $43.3 million, which made it second to Pixar's animated feature Up, at $44.2 million. The final count showed that The Hangover had surged on Sunday to earn $1.6 million more than predicted, which made it that weekend's champ by $840,000. Why, then, do studios race to provide guesstimates when...
...MONDAY UPDATE: The final numbers produced a mild upset. Clash of the Titans won the weekend with an actual $26.6 million (close to the Warner Bros. estimate) to Date Night's $25.2 million. Fox honchos had predicted that Tina and Steve would enjoy a $7.1 million Sunday date, which proved to be fully 30% higher than the $5.43 million the movie took in. How to Train Your Dragon's estimated $25.4 million was also a little high; the true total was $24.9 million. So Clash gets to brag in this week's commercials that it's still...
...opening weekend - not a disastrous plummet, considering that the movie got mixed-to-hostile reviews and a lowish B-minus CinemaScore rating, and that the geekosphere was vexed that Clash was converted at the last minute from 2-D to fake 3-D. (Call it faux-D.) Costing $125 million to make (compared with Date Night's $55 million), the movie has already earned $110 million in North America and another $45 million abroad. Action movies almost always do better in foreign markets than comedies. Baby Mama, for example, took in $60.5 million at home and only $3.7 million...
...since Valentine's fell 70.4%. Perry's fan base is avid but limited; nearly everyone who wants to see his films sees them the instant they hit the theaters. Other movies keep soaring on good word of mouth. How to Train Your Dragon opened two weeks ago at $43.7 million, on the weak side for a DreamWorks 3-D animated feature. But it fell only 34% in its second weekend, and for its third time around, it dropped just 12.6%. In 17 days the movie has taken in more than a quarter-billion dollars worldwide. Also, as Clash quickly fades...
...bottom of the top 10 is Letters from God, a Christian-themed inspirational drama about a kid with cancer and his Almighty pen pal. The movie earned $1,250,000 on 897 screens, way below last year's Christian semi-hit Fireproof. But Letters cost only $3 million to make, so it could turn a profit, if the faithful keep contributing to the multiplex collection plate...