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...likely read some of Demand's content without realizing it. Founded in 2006, the company runs a slew of popular Internet portals, including eHow.com Cracked.com and Livestrong.com that receive 100 million hits a month - more traffic than any of the digital properties of Disney, NBC, ESPN or, yes, Time Inc. The company, based in Santa Monica, Calif., is also directing an army of freelancers to write stories that appear in traditional media outlets, most notably in the Atlanta Journal-Constitution's weekly travel section, and a Demand executive says more deals with large off-line brands will be announced soon...

Author: /time Magazine | Title: Working for Demand Media: The Web's Biggest, Scariest Content Machine | 3/22/2010 | See Source »

...finely tuned assembly line is the brainchild of Demand's co-founder Richard Rosenblatt. Best known as the CEO of Intermix Media, owner of MySpace, when the company was sold for $580 million to News Corp. in 2005, Rosenblatt says he learned from his experience with social networks that there were plenty of people producing reams of data online. "But only 1% of that was relevant to more than just people's friends," he says. "What if we could find a way to find those content creators, tell them what to write and create a broader audience...

Author: /time Magazine | Title: Working for Demand Media: The Web's Biggest, Scariest Content Machine | 3/22/2010 | See Source »

...result is a company that's able to produce profitable content on a scale that traditional news organizations can only envy. Demand estimates that it took in $200 million in revenue in 2009, enough to turn a profit. It helps that none but the company's most prolific content creators get health insurance or, for that matter, a minimum hourly wage. Critics have dubbed the company a digital sweatshop. Jay Rosen, a journalism professor at New York University, has called Demand "demonic," and many writers prickle at the thought of being paid a few cents - rather than a few dollars...

Author: /time Magazine | Title: Building the Web's Biggest, Smartest, Scariest Article Machine | 3/22/2010 | See Source »

...group and its leader, Pastor Fred Phelps, believe that U.S. troops die in combat because America condones homosexuality. Albert Snyder, the father of a Marine killed in Iraq in 2006 whose funeral was protested by Westboro parishioners, sued the group for inflicting intentional emotional distress and won nearly $11 million in damages in 2007. (The award was later reduced.) But the Fourth Circuit Court of Appeals struck down that ruling in September, saying that while the speech was "repugnant," it was protected under the Constitution...

Author: /time Magazine | Title: The World | 3/22/2010 | See Source »

...What They're Returning in Chile: The images of looting that have dominated dispatches from Chile since an 8.8-magnitude earthquake rocked the country Feb. 27 gave way to an unexpected scene: during an informal amnesty period--and prodded by some 14,000 troops--filchers returned $2 million in stolen goods, loading them into police trucks. A poll found 85% of Chileans want looters prosecuted...

Author: /time Magazine | Title: The World | 3/22/2010 | See Source »

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