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Selling more obscure sports cleverly can work. Demand for many of the 9 million tickets that London organizers plan to sell will be fierce. For some events, though - think handball - organizers know they may have to coax fans along. But that doesn't mean it can't be done. Few Britons had ever heard of ski cross before the Vancouver Games, but the event, which pits four skiers simultaneously against one another over an undulating course, drew millions of television viewers. London organizers have been busy drawing up marketing plans to help push the lower-profile events. Vancouver may have...
...Games in 1996, host cities have made a big deal of being all about the sports while treating merchandising like a necessary evil. Vancouver proved it doesn't have to be that way. The enormous success of the red mittens - sales of the $10 gloves generated more than $12 million for Canadian sports - "helped us clarify our thinking around what could become the iconic collector's item of the Games," says Manning-Cooper. 2012 umbrella, anyone...
Rather than relying on such underestimates, the Produce Safety Project study used CDC data showing that there are 76 million new cases of foodborne illness in the U.S. each year. Study author Robert Scharff, a professor at Ohio State University and a former FDA economist, then tried to account for the overall cost of illness, factoring in every expense, from onetime costs for prescription medication to losses in "quality of life" - a dollars-and-cents picture of exactly how miserable that bout with a bad falafel made you. "The study really illustrates just how serious foodborne illness...
University President Drew G. Faust supported Smith in his defense of the new FAS policy, asking centers to participate in what she said was a new phase of the school’s response to the budget crisis that has left FAS with an $80 million deficit—down from $220 last academic year...
...Madison Square Garden. In terms of its scope through television viewership, Ultimate Fighting, run professionally by Ultimate Fighting Championships programming, had the highest ratings for males aged 18-34 on its cable network affiliate. Although the current owners of this mixed martial arts league bought the company for $2 million, Forbes Magazine now rates the company at just over $1 billion. It is not the rise in the popularity of this brutal “sport” that is so shocking; rather, it is the shift in the nature of spectator sports in general that UFC signals that makes...