Word: millions
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Dates: during 1940-1949
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These four advertisements about advertising (and two others) have now appeared in 41 million copies of TIME, LIFE and FORTUNE. Those of you who read my Aug. 29 Letter will recall that I said we were running them to give as many people as possible more information about the way advertising works in the public interest. They presented six typical ways in which advertising helps to "create the demand that boosts the production that lowers the cost...
This is no definitive work; the author makes no pretenses to such an object. But it is an interesting job in the man who one day this week will decide whether half a million coal miners have presents for their kids on Christmas. A man with that kind of power deserves a vivid biography, which is just what Mr. Alinsky has given...
Eastman Kodak Co. last week announced a "wage dividend" for its 48,000 employees of $15,500,000, biggest in the 38-year-old history of Eastman's profit-sharing plan (last year's bonus: $13 million). Though Eastman's earnings for the first nine months this year were down about 17% from 1948, it's common, stock dividend was higher ($1.70 v. $1.60 last year). Therefore, the bonus, based on the dividend paid to stockholders, was higher also. Paid to everyone employed before last October, the bonus consists of $25 for every $1,000 earned...
...Explained FRB: while the retail price of the three leading lowest-priced cars went up an average of 65% between 1941 and early 1949, U.S. family income increased more than 100% (from $1,500 to $3,100) in the same period. On top of that, said FRB, some 20 million out of the 27 million autos on the road are prewar models, which should indicate a big, steady demand for replacements...
...Chicagoans are surrounded by lots of evidence of the work of Colonel Crown (World War II Army engineers). His Material Service Corp., biggest building-supply firm in the Midwest, did $33 million in sales last year and helped put up many a Chicago building. He also buys them ready-built and is one of the chief backers of Hotelman Conrad Hilton. Crown put up some of the money for Hilton to buy Chicago's Palmer House. When Connie Hilton bought Manhattan's Waldorf-Astoria (TIME, Oct. 17), Crown chipped in $250,000. Today he owns...