Word: millions
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Dates: during 1960-1969
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...business." Thus, he points out that NBC was ahead in the ratings with college graduates (19.1 to CBS's 18.3) and among families earning $15,000 or more (20.9 to 19.1). The results, in money, bear him out; NBC topped CBS in prime-time commercial billings, $212 million to $210 million; ABC booked $166 million. In around-the-clock billings, however, CBS clung to first place, with $387 million to NBC's $366 million and ABC's $278 million...
...profits. When earnings are high, employers can afford to be generous with pay raises. Profits are also the major force that sends the stock market up-or, in their absence, down. And the market's performance has much to do with the hopes and disappointments of the 26 million Americans who own stock and the 100 million or so others who participate indirectly through pension and profit-sharing plans...
...Fund. The prospects of another franc devaluation-the eighth since World War II-caused French bank notes to sell at a 10% discount abroad, and the price of gold in Paris reached record highs. French reserves fell for the twelfth consecutive week, while German Bundesbank reserves jumped by $400 million. Only the strict French currency controls prevented a much sharper shift out of francs and into marks...
...Germans are talking about revaluing by 8% to 10% if the franc is dropped by the same amount. Any major increase in value of European money would tend to help the U.S. balance of trade-which posted a $215 million surplus in March-by increasing the price of imports. Without revaluation, it will be a long, uneasy summer in the foreign exchange markets...
...Common Market's agriculture section are trying to persuade consumers to switch from margarine to butter. The proposed solution, which includes a tax of at least $60 a ton on the food oils used in margarine, would slash by one-third the U.S.'s $500 million annual soybean exports to the Common Market. The tax plan was shelved after the U.S. threatened retaliation-by raising tariffs on imported European cars, for example-but as long as the "butterberg" grows, the bitterness will persist...