Word: millions
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Dates: during 1960-1969
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...built an eclectic car. Maverick owes its front suspension to the Mustang; the steering gear comes straight from the Fairlane; the standard 105-h.p. six-cylinder engine and the rear axle were borrowed from the Falcon. Even so, Maverick's development costs added up to a hefty $71 million. By contrast, the initial bill for the Mustang, which was engineered for cheaper, single-plant production back in less inflationary times, came to only $50 million...
...that the company set up shop in Britain. Though its pay scales run well above the industry average in Britain, Ford has been a prime target of wildcat strikes that torment the country's economy and damage its deteriorating trade position. Last year Ford lost 1.2 million man-hours to "unofficial" walkouts, often led by only a handful of professional soreheads. Lately the company has hoped to buy its way out of the strike nightmare by offering its workers a simple tit-for-tat: extra money for no wildcat strikes. The result is a crippling strike against...
...weeks, all 23 Ford plants in Britain have been paralyzed. Every day, the company has lost almost $5,000,000 in production and Britain has lost about $2,400,000 in exports. Britain can ill afford the drain, especially since its trade deficit widened from $214 million in January to $338 million in February. Ford assembly lines in West Germany and Belgium are also pinched. The lack of British-made components has turned production schedules upside down. Ford executives have hinted that they may drop their expansion plans in Britain and divert some of their operations to calmer shores...
...surprisingly strong market. Biz and Colgate-Palmolive's Axion then competed in Omaha, the soap industry's other key test market. (Omaha, explains a Colgate official, "tells us what the rest of the world will be like.") Next, Colgate mailed free sample boxes of Axion to 50 million of the nation's 60 million households. Soon P. & G. also got into the giveaway game...
Tide's Out. Axion has jumped into a commanding lead largely by moving into more major cities before Biz. The total market now is $60 million a year and growing so fast that other companies are rushing to grab a share. Lever Brothers, the U.S. arm of Unilever, is test-marketing its enzyme presoak, called Amaze. In addition, detergents containing enzyme additives have been introduced by the three biggest soap companies-Gain and Tide XK by Procter & Gamble, Punch by Colgate and Drive by Lever Brothers. Regular Tide, which has been the No. 1 detergent since its introduction...