Word: millions
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Dates: during 1960-1969
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Although both the AEC's yearly grants of $1.35 million to Harvard researchers and of $35 million to the CEA will remain constant, general inflation causes five to six per cent yearly decrease in the purchasing power of these funds...
Design School students voted Thursday to accept representation on the expanded advisory committee for the planning of the new $7 million home for the School of Design...
...anew Mary Lawrence's knack for attracting the attention that has made Wells, Rich, Greene one of the nation's fastest growing agencies. Just two weeks ago, it won the Royal Crown Cola account, which raised the three-year-old agency's annual billings to $100 million and put it among the top 30 ad agencies. Like Braniff Airways, a former WRG client, and American Motors, a current one, Royal Crown trails the leaders in its hotly competitive field and counts heavily on snappy advertising for recognition...
Possible Fade-Out. Even if the FCC does not entirely get its way, the prospect is for a long and noisy congressional battle, probably resulting in more restrictions on the promotion of cigarettes. The tobacco industry spent $225 million in radio and TV advertising last year-about 10% of network revenues-and the possibility of a forced fade-out makes broadcasters extremely unhappy...
...traditionally among the first and biggest bidders for TV time, and so far most of them are being just as aggressive for next season. Reynolds Tobacco (Winston, Salem, Camel), which is the TV industry's third-largest sponsor, plans at least to equal the more than $42 million it has budgeted for broadcast advertising during the current season. Admen expect that American Tobacco (Pall Mall, Lucky Strike) will spend about the same as last year: more than $26 million. Liggett & Myers is also holding the line on TV. Some of the companies have been negotiating for "getting-out clauses...