Word: millions
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Dates: during 1960-1969
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...scene took place in Las Vegas' Circus Circus, a new $15 million casino that manages to be gaudy and raucous even by the extravagant standards of the Strip. Inside, aerialists, unicyclists, jugglers, trained dogs and 15 clowns perform their acts right in the gaming room. And if that isn't enough distraction, there is also a carnival-style sideshow with dart games, a coin toss and an electronic shooting gallery for the kiddies. For the grownups, the sideshows are spicier. In one, a nearly nude girl bounces out of a bed and dances a quick Watusi whenever somebody...
Broadening the popular appeal with less expensive circus acts is one way of attracting more customers. Billionaire Howard Hughes thinks that joining a full range of recreational facilities with gambling may be the winning combination. He is planning to build a $150 million addition to the Sands Hotel that will include rooms for chess and table tennis, an ice-skating rink, a movie theater, a vast bowling alley and a poolroom. Hughes recently paid an estimated $17 million for the Strip's 524-room Landmark Hotel, giving him six hotels (and their casinos) worth $80 million. That moved...
...reduce the warranty periods. The basic two-year, 24,000-mile warranty that applied to 1968 models has been cut to one year and 12,000 miles for the 1969s. That slash saves the industry, by FTC estimate, some $40 per car, or more than $300 million...
...subsidiaries, would serve 17 states and two Canadian provinces, from Chicago to Vancouver, from Galveston to Winnipeg. The merged northern lines, to be known as the Burlington Northern Inc., would rank third among U.S. railroads (after the Penn Central and the Southern Pacific), with 1967 revenues of $875 million...
...midst of a brand-new bash-one that could turn out to be very good indeed. In a lightning move that belied B.P.'s sure-but-slow reputation, Drake set plans to buy B.P.'s way into the American market at a cost of $300 million-one of the biggest single invasions of the U.S. by British capital ever...