Word: millions
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Dates: during 1960-1969
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...sure sign of concern was a massive last-minute surge of Republican advertising. Nixon's managers had planned all along to spend $10 million to boost their man, 70% of it on television. When Humphrey began gaining with alarming rapidity, the budget was increased to $12 million, including an additional $1,700,000 earmarked for TV. Extra 60-second spots were booked on programs in 15 states, including the eight so-called "battleground states" that account for 227 of the 270 electoral votes needed for victory-California, Illinois, Michigan, New Jersey, New York, Ohio, Pennsylvania, Texas. In a final...
From then on, the mood palpably changed. When a poll on Oct. 10 showed that Humphrey was clambering back from his post-convention slump, money began to flow in and Humphrey was able to spend some $12 million altogether. He spent $3,000,000 in the last week alone, most of it on TV. The deeply divided Democratic Party began to show signs of belated unity. Humphrey wound up his campaign odyssey of more than 98,000 miles amid laughter, with a triumphant Los Angeles parade and a four-hour telethon with Edmund Muskie. Humphrey flew home to Waverly, Minn...
...Rockefeller activist seeking his fourth term, and Montana's Tim Babcock, after a third term, were dropped by the only unifying issue of the gubernatorial contest?taxes. Chafee had endorsed a state income-tax increase from a maximum of 5% to 8% in order to bring in $35 million in much-needed revenues. His Democratic rival, Superior Court Justice Frank Licht, 52, countered with a proposed investment tax, and that turned the trick. Babcock opted for a sales tax with no exemption for ranch machinery. "Pay More? What For?" was the slogan that Montana's tough, three-term attorney general...
...points between Cairo and the Aswan Dam. A short time later, all three units were lifted back to Israel, probably by helicopter. They left behind deep holes in the bridge and dam, and roaring fires in eight of the nine transformers built by Russia at a cost of $15 million...
...times the fluoride concentration of toothpastes now on drug-store shelves. The sweet-tasting paste polishes teeth as well. Dr. Muhler, who developed Crest, the first patented stannous-fluoride toothpaste, is a staunch supporter of fluoridating water supplies. But such efforts are not enough, he maintains. Only 155 million of 200 million persons in the U.S. are served by treatable public water supplies. Of them, only 82 million now drink water containing natural or supplemented fluoride. Muhler compounded his new paste to provide protection against tooth decay for 100% of the population, and particularly for disadvantaged preschool children, among whom...