Word: millions
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Dates: during 1960-1969
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...Gwinn, 60, who has served as president for twelve years, and new President Arthur E. Smith, 57, will have challenges of their own. United's production schedules have been disrupted by Viet Nam priorities, and the company must simultaneously continue development (at a cost of some $80 million so far) of its JT9D jet engine for the next generation of airliners. Then, of course, there are Horner's records to be beaten, such as United's peak first-half earnings, announced last week, of $32.5 million on sales of $1.3 billion. That is about triple what...
...been pretty much a free-world preserve: seaborne trade between non-Communist nations. The Soviet merchant fleet has been ranging beyond bloc trade routes for years, of course, but never have its excursions been quite so bold. At stake in the London confrontation are shipping revenues of about $192 million a year, which are now shared by the Italian, French, West German, Dutch, Scandinavian and British lines that form the in-group serving trade routes between Europe and Australia. Last year the Russians sent six ships to Australian ports to pick up 146,000 tons of wool destined...
Real Threat. The Soviet push is backed up by a fast-growing merchant fleet. A virtual nonentity 15 years ago, the Red fleet now numbers 1,350 oceangoing ships totaling 10 million tons, ranks sixth in the world, after Liberia (actually a "flag of convenience" for ships of many nations), Britain, the U.S., Norway and Japan. At its current million-ton-a-year growth rate, the U.S.S.R. could well be at the top by the early 1970s...
...Great Air Race of 1967 embroiled Madison Avenue for much of last summer. It began when Trans World Airlines, at a time when other airlines were launching bright new advertising campaigns, decided to throw its $18 million-a-year account up for grabs. Eight top agencies, including Foote, Cone & fielding, TWA's shop since 1956, spent months of work and more than $1,000,000 to land the business. The winner? None other than Foote, Cone, which won the day with a campaign built around TWA's current "Up, up and away" theme...
...fast shuffle increased the agency's total annual billings to over $90 million. And Mary Wells, whose Braniff brainstorms (pastel planes, Pucci stewardess uniforms) did a great deal for her husband's business, apparently sees no problem in being first lady for one airline and wonder girl for another...