Word: millions
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Dates: during 1960-1969
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Thus last week was born a new Chris tian denomination. Product of the largest merger, in terms of total numbers involved, in the entire history of American Protestantism, the new body has a combined membership of slightly more than 11 million (10.3 million Methodists and 745,000 United Brethren). It thus becomes the U.S.'s second largest Protestant body, outnumbered only by the Southern Baptist Convention...
...after a four-year suspension-by finally agreeing to field a fully integrated team. Athletes would be chosen without regard to color, would live and train together in Mexico City. Nevertheless, such was the outcry over the reinstatement that Mexican officials feared their games would turn into an $84 million fiasco if South Africa were permitted to compete...
...balance of payments deficit-the chief source of the dollar's weakness abroad-arose as a result of the war in Viet Nam. Now, accelerating inflation is worsening the payments problem. Last week the Commerce Department reported that shrinking exports gave the U.S. a trade deficit of $157 million during March, the first since January 1963. As a result, the nation's normally robust trade surplus shriveled in the first quarter to a meager annual rate of $731 million, about a sixth of the surplus the U.S. achieved last year...
What company spends $100 million a year urging Americans to savor Brach candy, Gulden's Mustard and Chef Boy-ar-Dee foods, to rub on Meet and Aero Shave, to wash their clothes with Woolite, to battle their bugs with Black Flag, to treat their ills with Dristan, Anacin and Bi-So-Dol, to keep their cool with Equanil? Even the most ardent shoppers might be hard put to answer because for all the effort it puts into making household names of its more than 90 brands, American Home Products Corp. cares little about plugging its own corporate identity...
...companies enjoy such affluent anonymity. Last year, American Home increased its sales by 8% and edged for the first time into the ranks of $1 billion-annual-sales corporations (with $55 million to spare). More important, earnings jumped by 11% to $104 million, winning American Home a 25½% ratio of profit to invested capital...