Word: millions
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Dates: during 1960-1969
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...money Oscar Mayer & Co. has spent on research, at an annual rate of $2.2 million recently, seems to have paid off. The company is also devoting some $4.5 million to advertising, so that everyone will really love an Oscar Mayer wiener...
...resistors or TV sets and stereo consoles, Freimann was a bug about bugs: either make it right or not at all. Nor did he join the postwar race to discount, sold only at a fixed price-and made it stick so successfully that sales last year topped the $400 million mark...
...millionaire. To join Warner Bros.-Seven Arts, he actually took a cut in pay (to $250,000 a year). But he is no slouch at spending. He has already granted Bill Cosby's corporation -which started with a capital investment of $150-a five-picture, $12 million contract. Hyman also signed Paul Newman to his first directing assignment, Now I Lay Me Down, and has purchased the screen rights to Tennessee Williams' new play, The Seven Descents of Myrtle...
...above seems a roundabout way to open a discussion of an eleven-million dollar Cinerama spectacular, it can only be said that Kubrick's film is as personal as it is expensive, and as ambitious an attempt at metaphysical philosophy as it is at creating a superb science-fiction genre film. Consequently, 2001 is probable commercial poison. A sure-fire audience baffler guaranteed to empty any theatre of ten per cent of its audience, 2001 is even now being re-edited by Kubrick to shorten the 165 minute length by 15-odd minutes. 2001, as it is being shown...
...eerie and important continuity of technology that dominates most of the film. 2001 is, among other things, a slow-paced intricate stab at creating an aesthetic from natural and material things we have never seen before: the film's opening, "The Dawn of Man," takes place four million years ago (with a cast composed solely of australopithecine, tapirs, and a pre-historic leopard), and a quick cut takes us past the history of man into the future...