Word: millions
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Dates: during 1980-1989
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...Calif., 20 staff members are plotting strategy as if the event were a political campaign. "We're organizing neighborhoods, regions and special constituencies," says communications director Diana Aldridge. The group has taken a few marketing cues from Madison Avenue as well. As part of a drive to raise $3 million, Earth Day 1990 is licensing its logo, which will be plastered on everything from coffee mugs to windbreakers. Posters and ads will soon appear carrying the slogan EARTH DAY 1990: WHO SAYS YOU CAN'T CHANGE THE WORLD...
...easiest, most direct way for people to make a difference is to watch what they throw away. Every year more than 220 million trees are cut down just to make U.S. newspapers, the majority of which are tossed into the trash. Americans discard enough aluminum cans each year to rebuild the entire U.S. commercial airline fleet four times over. Quite obviously, says Earth Day 1990 chairman Denis Hayes, "the answer to the solid-waste problem is not figuring out some way to compact it or to incinerate it; the answer is to reduce...
...while it helps preserve the surrounding environment. Since 1975, the 3M company has cut its waste discharges in half by redesigning equipment, streamlining manufacturing processes and selling or reusing materials that used to be discarded. By not having to deal with that waste, 3M has so far saved $300 million...
...small but symbolically important first step would be to halt deforestation of ancient forests in the Pacific Northwest and Alaska. Incredibly, the Government spends $40 million yearly building logging roads and subsidizing the destruction of virgin forests on public lands. If the U.S. protected its last old-growth woodlands, American officials would have more credibility when asking tropical nations to stop the relentless cutting of their rain forests...
Despite this trend, the Reagan Administration slashed aid to international family-planning programs, and President Bush has not restored it. He recently vetoed a $15 billion foreign aid package because he feared that a tiny $15 million targeted for the U.N. Population Fund might help support abortion services in China. Getting birth-control information and devices to the 2.5 billion people beyond the present reach of family-planning programs will require $8 billion annually, a $5 billion rise from current levels. In 1989 the U.S. contributed $245 million to such programs, less in real terms than in 1979. Unless America...