Word: millstein
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Dates: during 1980-1989
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...number of new-drug approvals has been rising. So much so, says Lloyd Millstein, acting director of the FDA's drug advertising and labeling division, that there has been "a general increase in the level of advertising and competition in the marketplace." The overheated atmosphere has led to marketing tactics that the FDA finds worrisome. Among them: the advertisement of drugs before they are approved, the promotion of prescription drugs not only to doctors but also to consumers, the increasing use of comparative ads in which the deficiencies of competing brands are cited, and a growing tendency to make...