Word: millward
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Dates: during 2000-2009
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Every year, the market-research firm Millward Brown conducts a survey to determine the economic worth of the world's brands - in other words, to put a dollar value on the many corporate logos that dominate our lives. Lately the firm's results have been stuck on repeat: Google has claimed the top spot for the past three years. The most recent report values Google's brand - those six happy letters that herald so many of our jaunts down the Web's rabbit hole - at more than $100 billion...
...National Rugby League club wants to host the next scandal. Manly have hired Dave Millward, a 100-kg former corrective services officer, to watch over the players when they're out on the town. "They can still chat with girls and exchange numbers," he says, "but that's it. We arrive together, we leave together." In the rush to prevent more trouble, many people are missing the pathos: these tough, wealthy men need a babysitter to protect them from themselves...
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