Word: milte
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...fish experts began to trap salmon bound up river, rushed them by truck to a huge hatchery at Leavenworth, Wash. which Government biologists call "Uncle Sam's Fish College." There, far from their birthplace, the fish were propagated artificially-females were split open for their eggs and milt from the male salmon was squirted on them...
...Milt Caniff, erstwhile creator of Flip Corkin, Terry, Pat, and the heralded Dragon Lady, may not realize the effect his oriental strip is having on the lives of many Chase luminaries. "Pass me my third Collins while I pass out" Smith (J.E. the folks call him) searched relentlessly up and down the corridor Saturday last but could not find "the lady." He did, however, find a tattered skivvie shirt sworn by him to be the property of "Hotshot Charlie...
...Gladys & Milt got the idea for making a home ice cream while Milt was "experting" in a Des Moines ice-cream works. But Gladys experimented for two years before she hit on the present powder in 1940. They literally plucked the name out of the air, while their car radio was playing the Londonderry...
...next three years they spent $30,000 running big, lush color ads in newspapers-all, Milt says disgustedly, "with uniformly lousy results." The trouble, he feels, was that these ads plugged the name Londonderry instead of telling people how they could make ice cream cheaper at home than they could buy it. Now Londonderry ads stick to the cold facts. This year, telling them will cost...
Last week Milt & Gladys launched another ad campaign. They spent $15.60 to notify their 70 U.S. brokers that they will bring out Londonderry pudding mix. Said Milt: "There are only 21,000,000 refrigerators in the U.S. and that's all the people we can sell ice cream to. But there's another 35,000,000 families in America to eat pudding...