Word: milton
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Dates: during 1970-1979
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Early in 1952 the Du Mont Television Network needed a low-budget show to throw into the graveyard slot opposite "Mr. Television," Milton Berle. Their unlikely idea: talks by a Roman Catholic prelate. An overnight sensation, Bishop Fulton J. Sheen's Life Is Worth Living eventually pulled nearly 20 million viewers in the weekly ratings war. A 1953 poll of journalists proclaimed Sheen TV's Man of the Year...
...long term, it is vital to move forward rapidly to develop every alternative energy source, from coal and shale to wind, waves and the sun. Meanwhile, conservation of existing supplies is indispensable, and politicians would do well to face the issue. Concludes Milton Lipton, president of the leading petroleum advisory firm of Walter J. Levy Consultants: "Despite the inevitable inequities of either steep taxes or rationing, there comes a time when you have to say, 'Damn the torpedoes and full speed ahead.' I cannot think of a better time to ask the American people to accept either...
...test of reflexes and anticipation; twiddling the machine's knob moves an electronic paddle back and forth across the bottom of the 1½-in.-square display screen, and the object is to bounce an electronic bullet so that it destroys a wall, block by block. Milton Bradley Co.'s Microvision with Blockbuster, easily the best new electronic game this season, costs about $50. Substituting faceplates, ranging from $16.50 to $18, changes the programming to such games as Pinball, also an agility test, or Connect Four, a good spatial relations puzzle...
...Irak is a six-wheeled tank that is quite endearing, as war machines go. Milton Bradley's big computer action toy chirps merrily as it sets out on its rounds, plays a little tune when it is finished, and then yips five times like an anxious puppy when it is left turned on and unattended. Twenty-four glorious buttons on its carapace accomplish the programming. An eight-year-old achieves something impressive when he plans a complicated route under the dining room table to attack the cat and then translates his intentions into an orderly series of commands...
...held computer toys and games first appeared on the market two years ago, retail sales climbed briskly to between $35 million and $40 million. This year's retail sales should be ten times greater (against total toy sales of about $5.5 billion). The great beep forward came when Milton Bradley noticed that adults were buying its innovative Simon -for themselves, and not just in the weeks before Christmas. The highly seasonal nature of toy buying has always been an industry bugaboo; after Christmas, retailers can get stuck with toys that won't sell...